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Marketing Paper Final Exam Essay

Last Paper Marketing envelops the perplexing pattern of each phase of an item, from origination to the last deal and everything in the middl...

Thursday, October 31, 2019

Watershed moments of American history Essay Example | Topics and Well Written Essays - 750 words

Watershed moments of American history - Essay Example Watershed moments are those moments which heralded a strong influence on the history and social attitudes of the people and changed the perception of people.The American history is fraught with such watershed moments,but in the 20th century so many events happened and it is difficult to decide which moments could be called as watershed.The following paragraphs would describe three events and justify them as watershed moments.The most important of these moments is the perhaps the attack on the World trade centre on 9/11. Following the horrific events of that day, the local, national, and international relations changed forever to a very great extent. The attack of 9/11 had a wide ranging effect on the US foreign policy and weakened the relationship between the US and the Islamic states. The attack reframed existing policy in such a way that it was now considered quite just and fair to take violent and aggressive action against rogue nations. The US considered this attack as a threat t o its sovereignty so the period that followed after the attack witness a revival in the cold war and snide policies which were last seen in the World War II. The world saw a new era of 'War against terrorism' which was lead by the US and which resulted in two major wars. Thus it is very clear that the aftermath of the 9/11 made a drastic impact on the whole world and it would not be wrong to call this attack a watershed moment of the 20th century. (Dudziak). The second such event which created such an upheaval, the likes of which cannot be found in any other event is the nuclear bombing on the Nagasaki and Hiroshima. It was the August of the year 1945 in which the world saw the first use of the nuclear weapons ever. The result was only destruction and devastation of the bombed cities however its consequences were more than that. The prowess of the US was witnessed which elevated it to the title of the greatest super-power of the world. The United Nations was also formed soon after the bombing to maintain global peace. The bombings became the watershed moments in the US history as it changed the way the country was seen by other nations. Another example of the watershed moments, though somewhat different is seen is the 1965 Act of Immigration and Nationality. This act is also known as a 'Demographic Revolution'. The act put an end to the quota system, and even the xenophobia which was being promoted in the Americans. The Act was actually a declaration of equality and an end of prevailing prejudice. This erased the sense of exclusion which was felt by the Asians from the side of Americans and resulted in a huge number of Asians ushering into the US territory. The act changed the social attitude of the Americans towards the Asians and proved to be a watershed movement in the US history. Section Two, Answer to Question 3: The Civil rights movement was campaign intended to free the Americans from the grip of ethnic discrimination. This was a movement which demanded the recognition of the black Afro-Americans and an end to the racist policies. The Civil Rights movement began when a black woman 'Rosa Parks' who is often called as the mother of the 'Civil rights movement' refused to give her seat to a white American. But it was not only the Afro-Americans who were involved in the movement, thousands of people of all ethnic groups living in America participated in this Civil rights movements and the liberation movement till the 1970s in the long run. These included students, political leaders, people from religious organizations and even some white liberals; in short the 'liberation' movement was not just the efforts of blacks but the combined struggle against the bigotry and racial discrimination of all the ethnic groups living in America. Previously a very strong and intimidating attitude was adopted by the Americans towards the blacks. They were looked down upon, often became a subject of taunting and were commonly referred

Tuesday, October 29, 2019

Marketing research paper Example | Topics and Well Written Essays - 500 words - 1

Marketing - Research Paper Example The respondents who will be used for this study are convenient subjects. The survey will find respondents who are suitable for the study and they will fill the questionnaires in train stations, shopping malls, and coffee shops. Since most of the knowledge to be collected through the questionnaires is not of a sensitive nature, the questionnaires will be handed out randomly at these places. However, the questionnaires will be anonymous, as will be the responses given on the questionnaires. The research will use a sampling size of approximately 50 respondents since a sampling size under this number may not give enough data in support of the study’s analysis. The sample will range from the ages of 18 to 50. In addition, a larger number may present the study with information that is too broad that may prove difficult to deal with during the analysis stage. The sampling units will be composed of everyday people who use cell phones. Because the questionnaires will be handed out to those willing to take them, the sampling procedures will be randomized where the researcher will randomly select persons from the complete population. By focusing on an age group as diverse as eighteen to fifty, the sample will be representative of those being targeted in the population, which are cell phone users since almost everyone uses cell phones. In addition, because the subjects are chosen through random sampling, the sample is representative of the targeted population (Bradley 33). However, because of the lack of a control group, the internal validity may suffer as a consequence. This is because we are not sure if the manipulation of variables were the only possible reason for the results seen in the dependent variables for the study. External validity may also suffer from the small size of the sample in comparison to total cell phone users (Bradley 34). Finally, because every member of the population has an equal chance of selection, the sample

Sunday, October 27, 2019

What Makes You Happy Philosophy Essay

What Makes You Happy Philosophy Essay Happiness is being content with what you have in your life. It comes down to two different types of contentment. The first type is a materialistic happiness that comes from objects such as food, money, clothes, cars, technology and everything else that that physically exists in this world and is an object of desire. The second type of happiness is a much more spiritual view; it is a natural happiness. It is achieved from being at peace or from reaching a state of inner contentment. It is in my belief that through a balance of these two sources of happiness that only true happiness can be found. The fourteenth Dalai Lama Tenzin Gyatso speaks of happiness in much the same way. When asked by Howard Cutler to speak about desire, the Dalai Lama replies, I think there are two kinds of desire (Cutler 1000). The Dalai Lama says of the material desire I previously identified: à ¢Ã¢â€š ¬Ã‚ ¦I think that this kind of excessive desire leads to greed-an exaggerated form of desire, based on over expectation. He goes on to say, When it comes to dealing with greed, one thing that is quite characteristic is that although it arrives by the desire to obtain something, it is not satisfied by obtaining (Cutler 1001). I completely agree with him on this point, that material desire can become excessive and lead to insatiable greed. However, it is my belief that happiness comes from fulfilling desire, which is, in part, fulfilling superficial material desire. But that is not all that constitutes happiness. As the Dalai Lama says, The true antidote of greed is contentment. If you have a strong sen se of contentment, it doesnt matter whether you obtain the object or not; either way, you are still content (Cutler 1002). This kind of inner contentment comes about through the second type of happiness I spoke of, the spiritual or natural happiness. Natural happiness or inner contentment is a rather difficult thing to explain, as it is a very abstract idea. Inner contentment cannot be found through material things. It comes from oneself, from one making peace with what they have and understanding that they cannot have everything. Howard Cutler, the Dalai Lamas companion, asks à ¢Ã¢â€š ¬Ã‚ ¦How can we achieve inner contentment? There are two methods. One method is to obtain everything we want and desireà ¢Ã¢â€š ¬Ã‚ ¦ The second, and more reliable, method is not to have what we want but rather to want and appreciate what we have (Cutler 1002). It would seem that Cutler, the Dalai Lama, and I share many of the same views. Inner contentment itself comes from making peace with what we already have, moving past the desire of wanting material things. However, it should be made clear that we are discussing happiness, not contentment. Contentment, inner contentment, certainly comes from achieving a peace with what one has and accepting that one cant have everything. But that is only contentment. True happiness comes from a balance of both contentment and desire. It comes from striking a balance between the two methods of achieving inner contentment. But this is only one persons happiness. Philosophers such as Epictetus would argue that happiness does not come about through these methods. Epictetus taught that: The goal of life is happiness or flourishing life. The way to achieve this condition is to understand the nature of the good (Barnet and Bedau 995). He argued that The only true good is virtue. Yes, wealth can be useful, but it is not good or badà ¢Ã¢â€š ¬Ã‚ ¦ Povertyà ¢Ã¢â€š ¬Ã‚ ¦ is not bad but is morally indifferent (just as wealth is morally indifferent)à ¢Ã¢â€š ¬Ã‚ ¦ The life that is happy or fruitful is the virtuous life (Barnet and Bedau 995). Epictetus was likely speaking about happiness as a whole or happiness for the greater good. One persons happiness may not be the same as anothers, but I agree with Epictetus that happiness comes about through living a virtuous life. I would call this version of happiness a worldly contentment. This is, of course, different from the inner contentment previously discussed. Daniel Gilbert adds onto this idea of contentment. In his essay Does Fatherhood Make You Happy? he explains that having children generally makes a parent happy. Psychologists have measured how people feel as they go about their daily activities, and have found that people are less happy when they are interacting with their children than when they are eating, exercising, shopping or watching television (Gilbert 985). He starts off by stating how studies have shown that parents become less happy when they have children around them and how they would rather be spending time doing other things to make them happy, but later counters this idea with his reasons from personal experience. First, when something makes us happy we are willing to pay a lot for it, which is why the worst Belgian chocolate is more expensive than the best Belgian tofu. But that process can work in reverse: when we pay a lot for something, we assume it makes us happy, which is why we swear to the wonders of bottled water and Armani socks (Gilbert 985). Gilbert brings toward a materialistic view very similar to the Dalai Lamas. We are willing to sacrifice for material wants and desires but only true happiness lies in contentment. Gilbert compares children to heroin, while it may seem irrational his points are made clear. Children give parents a feeling of pleasure that makes them forget everything else around them. The analogy to children is all too clear. Even if their company were an unremitting pleasure, the fact that they require so much company means that other sources of pleasure will all but disappear (Gilbert 986). I interpret this as another form of contentment. Because of how satisfying it is to have children, it makes a parent content that they dont need anything else. Lewis suggests a countercultural idea, that we actually have no right to happiness. There are some people who truly believe that happiness is a right that is supposed to be given out from the government like any other right. While in reality this may be true to some extent, we have the right to pursue happiness more so than the right to happiness. Every person is provided with the opportunity and resources to do so. Similarly with other rights there are some boundaries. If we establish a right to (sexual) happiness which supersedes all the ordinary rules of behavior, we do so not because of what our passion shows itself to be in experience but because of what it professes to be while we are in the grip of it (Lewis 1006). Lewis would say that pursuing happiness is alright as long as you are within legal and moral laws. In other words, living a good life is a means to pursue happiness. Thus the question of what is happiness can be defined in multiple ways. For one person, it is through achieving a state of inner contentment through finding a balance between material desire of what one does not have and a desire of what one already has. In the context of worldly or societal happiness, happiness is found through living a life of virtue and thus being fulfilled, or finding contentment, in that manner. Happiness is all of these things. Happiness, however, isnt a destination to reach. Its a perception, a mindset. There are those that believe that people are born with this mindset. There are others who believe that each of us can achieve this perception merely by redirecting our thoughts. Both are true. Sometimes it takes a really stressful event to make us realize how grateful we are for what we have rather than desiring what we dont have. The secret to happiness is contentment; a still point of realization that happiness is found within, not through external measures and possessions. Contentment is more than being grateful for the small things in life, it is being grateful for simply being. Contentment is a song the heart sings in the quiet moments of the day. Can you hear it?

Friday, October 25, 2019

Character, Morals, Integrity Essay -- Values Argumentative Essays

Character, Morals, Integrity Morals, character, integrity, what do these words mean†¦.actually, the question is, do you have them. A man named Dwight Moody once said, â€Å"Character is what you are in the dark.† You cannot see your morals, character, or integrity, these are only shown as your values. Someone could only show their own values, which are very important to themselves and everyone else. Integrity is the firm adherence to a code of especially moral or artistic values. The way you show your integrity, character, and morals or how they are effect you in either a negative or positive way. There are many causes to how your values are. So as you know, integrity is very important and it is important to have it.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, people may ask, â€Å"What are morals, character, and integrity,† but they should know that they are mainly the same thing. Character means moral or ethical strength, or as H. Jackson Browne once said, â€Å"Our character is what we do when we think no one is looking.† John Wooden said that everyone should, â€Å"Be more concerned with your character than your reputation because your character is what you really are, while your reputation is merely what others think you are.† Morals are rules or habits of conduct with reference of standards of right and wrong. Socrates once said, â€Å"Moral philosophy is hard thought about right action.† Paul Tillich stated that, â€Å"Morality is not a subject, it is a life put to the test in dozens of moments.† Integrity is the...

Thursday, October 24, 2019

Performance Management System at Procter and Gamble

Having such an appealing performance management Is one of the strengths of P&G, which esteem apart from their competitors; having such a performance management system shows http&G is Valuing People- This is about appreciating the efforts and contribution of employees giving them due recognition. It's about understanding the importance of employees in attachments success.In such a industry of Fast Moving Consumer Goods, valuing the employer's and working towards their career development ensures employees dedication and loyalty towards company, this furthermore leads to Involving People P&G has a balanced Predetermination's scheme which believes in collaboration between employees and employers tonsure both sides work together in unison; proper co-operation and co-ordination between attainment and employees.It believes in empowering people, giving importance to their opinion and suggestions, and a participative decision making process. This an only happen if the organization's culture I s benevolent and people oriented which helps them spectrographically goals, hence Performance management system can be looked upon as an effectiveness's to achieve company mission and vision. Furthermore, performance management system P ensures smooth relations between employee and employers, leading to employees fingerer efficient at workplace and able to work up to their potential.Impact of the reapportionment's process of Procter & Gamble has Having such an appealing performance management Is one of the strengths of P&G, which esteem apart from their competitors; having such a performance management system shows http&G is Valuing People- Involving People has a balanced Predetermination's scheme which which helps them chlorofluorocarbon goals, hence Performance management predetermination's process of Procter & Gamble has helped them to create environmental ambiance.

Wednesday, October 23, 2019

Automatic Controls for Any Process

Chapter 5Automatic ControlsAutomation plays a really critical function in the development and promotion of any system. Automatic control refers to the control of any procedure, device or a system utilizing automatic agencies instead than manual control. Automation a system is done to better the public presentation and to increase the productiveness of the system. Automatic control has become an built-in portion in every field whether it is industry, robotics, vehicles, power workss, etc. to increase the productiveness, public presentation and efficiency of the system control systems are used to accomplish the mechanization. Control system fundamentally refers to the interconnectedness of the constituents to configure the system to bring forth the coveted end product.5.1 Types of Control SystemThere are fundamentally two types of control systems: Figure 5.1 Basic types of Control systems Closed cringle system is good than unfastened cringle system. The control system used for this undertaking is a closed cringle electronic control unit which can command the end product of the system.5.2 Components of Control systemThere are assorted constituents of control system that includes the procedure whose end product is to be controlled, informations acquisition unit, electronic control unit and end product devices.5.2.1 ProcedureIt is the basic constituent of the control system as this is the constituent whose end product is to be controlled utilizing the automatic control. So it is required to mathematically pattern the procedure to understand the behavior of the input and so bring forth the desired and controlled end product ( Mutambara Arthur 1999 ) . Top of Form Bottom of Form5.2.2 Data Acquisition UnitIt is that unit of the system that can mensurate electrical or physical measure in the signifier of electromotive force, current, temperature, sound, etc. It by and large measures the parallel signal and so treat it utilizing signal conditioning or parallel to digital convertor. The physiological information from the detectors is send to the cardinal unit to be processed. PIC16f73 microcontroller is used as the nucleus of DAU and it performs the parallel to digital transition and so sends the processed end product signal to the end product device. PIC microcontroller is chosen as it provides the necessary functionalities needed to the user. Besides it has high velocity parallel to digital transition ability. PIC microcontroller is farther connected to liquid crystal show ( LCD ) , doorbell and a motor to expose the end product. Basic constituents of DAQ unit: Figure 5.2 Components of DAQ unit ( What is data acquisition? 2014 ) Detector:Sensor is an input device used to mensurate the physiological signals like temperature, light olfactory property, etc. It is besides called transducer that converts a physical signal into measureable electrical signal. The electrical end product of the detector may be in the signifier of current, electromotive force, opposition or other electrical signal depending upon the type of detector used. In this undertaking, intoxicant detector and eye-blink detectors are used which are already discussed in the old chapter 3 and 4. DAQ Device:It is the interface between the input signal from the detector and the computing machine. It is fundamentally used to change over the linear signal coming from the detector into a digital signal which can be easy interpreted by the computing machine. Its chief map is to mensurate the parallel signal utilizing signal conditioning and so change over it into digital signifier. For this undertaking the microcontroller will move as a DAQ device and it will work on the instructions programmed in its memory. Microcontroller used in this undertaking has inbuilt parallel to digital convertor so there is no demand to link parallel to digital convertor externally. Computer System:The DAQ device is connected to the computing machine utilizing a port. The computing machine coach linking the DAQ and the computing machine system acts as a communicating nexus between the computing machine and the DAQ device for go throughing the instructions and the measured informations. In this undertaking, a plan is written in programming package ( Mikro C ) and this plan is fed into the DAQ device utilizing a microcontroller burner and a coach. This connexion between the DAQ device and computing machine is made merely for infixing the codification into it. After that there is no demand for computing machine, the device will execute its maps on its ain ( What is data acquisition? 2014 ) .5.2.3 Electronic Control unitThe electronic control unit ( ECU ) controls the fuel system, ignition system and velocity of the engine. It chiefly consists of microprocessors or microcontrollers, random entree memory ( RAM ) , read merely memory ( ROM ) and input end product devi ces. Based on the information from the input detectors, the ECU determines the end product of the electronics circuit. It is considered as the encephalon of the control system as its work is to take the signal and bring forth the automatically controlled signal required by the end product. Microcontroller serves both the intent of informations acquisition and commanding the end products of the undertaking ( Vincent T, Ciulla 2002 ) .5.2.4 Output ActuatorIt is besides known as end product device that converts the electrical signal into some physical end product. It receives the controlled signal from the electronic control unit in the signifier of electrical signal. It is the device which influences the procedure of the system physically and forces the device to bring forth the coveted end product. The actuator applicable to this undertaking is motor that is used to bespeak the end product of the system. This undertaking besides requires a control unit as the vehicle is automatically controlled in this system.5.3 Types of electronic controlThree types of electronic controls are used majorly in any system ; Figure 5.3 Types of Electronic Controls Comparison between different types of controls is given in the following tabular array based upon their characteristics and public presentation. This comparing is drawn to find the best suited type of control to be used in this undertaking. Table 5.1 Comparison between different types of controlsMicroprocessorMicrocontrollerProgrammable Logic ControlA microprocessor works as a Central Processing Unit of a general intent computing machine.It can be considered as micro computing machine as all the constituents are embedded on a individual bit.It is a specialised system designed to command the industrial procedures and machinery.I/O ports, memory, timers, interrupts, etc are non inbuilt so they are connected externally.Microcontroller has all the excess peripherals like I/O ports, memory, timers, counters, interrupts, etc are built-in inside the bit merely.It has a programmable memory to hive away specific maps like on/off control, timers, counters, arithmetic and informations handling. It has limited figure of inputs and end products.Microprocessors based systems are bulky and really much expensive as it gives really high processing velocity.These are easy available and are less bulky and much cheaper than microprocessors .PLCs are usage programmed for merely peculiar undertakings so their hardware is really dearly-won and need regular care.But its drawback is that it has really few pins that are programmable.Most of the pins of microcontroller are programmable.It is a programmable logic control and uses ladder logic for scheduling.It can merely manage a few spots of instructions as it has really less built-in memory.It has inbuilt memory so it has many spots to manage instructions.It has really small memory which can manage few instructions.It is widely used in desktop computing machines and laptop, notepads, etc due to its high processing velocity.It has moderate processing velocity so it is widely used in little control systems, contraptions like oven, telecastings, etc.It is by and large used for industrial applications for automatic control of industrial machinery, procedure etc.Slightly big size due to excess peripherals and operates above 1Ghz.Small in size and operates from really few MHzs to 30-50 Mhz.Its size varies from little, medium to really big PLC panels.Examples of microprocessors are 8085, 8086, INTEL Pentium series, etc.Examples of microcontrollers are INTEL8051, PIC16f73, PIC16F877, etc.Examples of PLC are industrial control, industrial safety applications, etc.The research worker decided to utilize the microcontroller bit for the processing of detected signals because it is little in size, cheap and consumes less power. It does non necessitate any external input/ end product ports, memory, timers or interrupts as it has all these characteristics inbuilt in its internal architecture. Higher integrating of microcontroller besides reduces the cost and size of the system which serves the basic demand of the user every bit good as the research worker. PLC based systems are really much expensive to be used for this intent ( Basics of microcontrollers 2011 ) .5.3.1 Choice of microcontroller for the undertakingAfter make up one's minding the microcontroller it is o f import to make up one's mind which microcontroller should be used in this peculiar undertaking that can outdo suit the demands of the undertaking. For this intent a comparing between different types of microcontroller is drawn in the undermentioned tabular array. Table 5.2 Comparison of Different MicrocontrollersPropertiesPIC microcontrollerMicrocontroller 8051AVRDirection SetIt is based on RISC ( Reduced direction set calculation ) . It has merely 35 set of instructions that makes its architecture easy to larn.It is based on CISC ( Complex direction set calculation ) . It has a big figure of instructions about 250 instructions.It is besides based on RISC ( Reduced direction set calculation ) but it has big direction set i.e. non-orthogonal. It has about 140 instructions.Processing SpeedIt can treat 3 million instructions per second because in 1 machine rhythm of PIC, clock frequence is divided by 4.It can treat 1 million instructions per second because in 1 machine rhythm of 8051, clock frequence is divided by 12.It can treat 12 million instructions per second because in 1 machine rhythm of AVR, clock frequence is divided by 1.ADCIts velocity of parallel to digital transition is really fast than AVR’s.It does non hold inbuilt parallel to digital convertors like PIC and AVR.Its parallel to digital transition velocity is slower than PIC.Power ingestionIt has least power ingestion.It consumes the most power out of all the three microcontrollers.It consumer higher power than PIC microcontroller.ProgramingIt is really easy programmable IC as it really easy to code.Cryptography of microcontroller 8051 is besides easy.It has really complex cryptography for novices as compared to other two microcontrollers.MemoryIt has 8k brassy memory, 368?8 byte RAM.It has 256 byte internal RAM and 4k on-chip ROM.It has 8k byte flash memory, 1k byte RAM.Cost and AvailabilityIt is easy available in market and that excessively at low cost.It is besides low lost and easy available.It is dearly-won as compared to 8051 and PIC micro accountant and handiness is besides limited.As detectors are used in this undertaking so it is better to utilize a microcontroller with built-in ADC with fast transition velocity alternatively of utilizing sepa rate ADC after every detection faculty. By maintaining this in head the research worker had studied the characteristics of assorted microcontrollers which can be used to implement the accident bar system and eventually reached to the decision of utilizing PIC ( Peripheral Interface Controller ) microcontroller. Researcher decided to utilize PIC16f73 is used in the undertaking due to its high parallel to digital transition. The pin architecture of PIC16f73 is given figure 5.4.5.4 Architecture of PIC16f73 microcontroller Figure 5.4 Architecture of microcontroller PIC16f73 ( Microchip 2002 ) It is a 28 pin IC and the coveted undertaking can be made utilizing 28 pins with 3 input end product ports. It has 192 byte RAM ( Random Access Memory ) and it is based on RISC architecture with merely 35 set of instructions. It has 8k brassy memory, 4k programmable memory and 368?8 byte RAM. It has 3 ports viz. port A, B and C. Port A consists of 5 parallel to digital channels for ADC transition. Assorted parametric quantities for choosing PIC16f73 microcontroller are listed below.Performance:PIC16f73 microcontroller which will be used in the execution of this undertaking is a 28 pin IC with 3 input-output ports. It besides has 192 bytes of RAM ( Random Access Memory ) and is based on RISC ( Reduced Instruction Set Computation ) architecture for better public presentation of the Accident Prevention System. It has much faster transition velocity of parallel to digital transition than other accountants.Power ingestion:A PIC controlled system has minimal power ingestion with good publi c presentation which is needed by the accident bar system. So this characteristic of PIC is really utile for the system being developed as the system would work on minimum power without compromising the system public presentation.Memory:The accident bar system utilizing intoxicant and oculus winking sensing can be done utilizing the built-in memory of PIC but still if the demand of memory of the system increases. PIC microcontroller besides has 4k programmable brassy memory and most of the PIC based systems are memory expandible and can spread out its memory as per use and type of application. To implement this system its built-in memory is adequate ( Bates Martin, 2011 ) .Therefore from this chapter, the control unit used for this undertaking is finalized. This chapter gives a brief overview of assorted control devices. Comparison between different control systems is drawn. The justification for taking a peculiar control unit is besides given. The short account of microcontroller u sed is besides given in this chapter. Now all the basic constituents to be used in the undertaking are decided. Therefore from the following chapter, design of circuitry and the system will be done. After that this system should be implemented and so tested.