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Marketing Paper Final Exam Essay

Last Paper Marketing envelops the perplexing pattern of each phase of an item, from origination to the last deal and everything in the middl...

Saturday, May 2, 2020

Importance of Communication in Workplace-Free-Samples for Students

Question: Disucss about the Management Communication. Answer: An organization usually encourages teamwork amongst its employees to ensure collective decision making, problem-solving and hence higher productivity. Where there is a group of people working towards a common goal, conflicts and disagreements arise due to different reasons. Every person has an idea or a particular perspective which differs from that of the other team members. The way a manager would like to organize his team might not be pleased with the individuals under him who might end up complaining about the strategies put in place (Nahavandi, 2014). When different parties have varying approaches to a particular issue, then conflict arises as they both want their ideas implemented. A conflicting situation cannot be resolved by a single individual regardless of their position on the team. All the members have to agree to be able to make a peaceful working condition between them all (Nahavandi, 2014). The case study is of the workers in the sales and marketing department of a Glo bal Patent and Trademark Firm. It would be helpful for the team to solve their internal issues and sort their disagreements as it helps them in dealing with clients and the external market. The team at the firm mentioned above has undergone a few changes in the way the management and other operations are carried out following a 26% loss in the department. Mr Tadokoro, the managing director, was forced to make changes in his district by firing some of the employees and make implementations to ensure that the team is set to rectify the situation (Nahavandi, 2014). However, the changes made the situation even worse as some marketing personnels were given new positions that they did not like. Terry, Nashira and Narco were in charge of sub-divisions before the reshuffling and now have to work under Mr Hans who was the business director. The three individuals felt like they have been demoted and with less power to make changes in their areas of specifications while Hans felt more dominant as he was controlling the team (Doherty Guyler, 2008). These individuals hold essential positions which might cost the firm a lot of losses if they do not work up to their work expectations. As a consultant, the situation can be solved by first of all setting ground rules that govern the way they deal with each other (Doherty Guyler, 2008). It is clear that Hans has just been given a chance to lead the team in achieving the new goal that he proposed to the director. It is therefore essential for them to hold a meeting and agree on what Hans can do and what he cannot do. Since it is critical to ensure that there is someone to control the team, his powers should be limited to ensure that it does not threaten the position of others. Secondly, the team should also learn to compromise specific situations that will lead to coexisting while at work. The lead should be able to listen to what the other members have to say and put into consideration to give each a fair chance of participation, and the vice versa is true (Doherty Guyler, 2008). F inally, they should reach an agreement concerning the whole process of resolution and settle at the same decision on how they will be relating to each other to make their activities efficiently. Marketing is an essential department of an organization and determines the success or failure they attain, hence the importance of having a supportive team. References Nahavandi, A. (2014). Organizational behavior. Doherty, N., Guyler, M. (2008). The essential guide to workplace mediation conflict resolution: Rebuilding working relationships. London: Kogan Page.

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